The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

    Author

    Jay Conrad Levinson President

    Author

    Seth Godin

    Binding

    Paperback

    EAN

    9780395700136

    ISBN

    0395700132

    Label

    Mariner Books

    Manufacturer

    Mariner Books

    NumberOfPages

    396

    ProductGroup

    Book

    ProductTypeName

    ABIS_BOOK

    PublicationDate

    1994-11-19

    Publisher

    Mariner Books

    Studio

    Mariner Books

    UPC

    046442700139

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