Lean Branding (Lean (O'Reilly))

Lean Branding (Lean (O'Reilly))

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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

    Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

    Author

    Laura Busche

    Binding

    Hardcover

    EAN

    9781449373023

    ISBN

    144937302X

    Label

    O'Reilly Media

    Manufacturer

    O'Reilly Media

    NumberOfPages

    304

    ProductGroup

    Book

    ProductTypeName

    ABIS_BOOK

    PublicationDate

    2014-10-10

    Publisher

    O'Reilly Media

    Studio

    O'Reilly Media

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