Advergaming Developer'S Guide: Using Macromedia Flash Mx 2004 And Macromedia Director Mx (Charles River Media Game Development)

Advergaming Developer'S Guide: Using Macromedia Flash Mx 2004 And Macromedia Director Mx (Charles River Media Game Development)

  • ISBN13: 9781584503163
  • Condition: Used - Very Good
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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Advergaming Developer'S Guide: Using Macromedia Flash Mx 2004 And Macromedia Director Mx (Charles River Media Game Development) is a part of 36 Inch Electric Range products library. To see this Advergaming Developer'S Guide: Using Macromedia Flash Mx 2004 And Macromedia Director Mx (Charles River Media Game Development) in stock for product, click the link above and come over and then you will get this item about Advergaming Developer'S Guide: Using Macromedia Flash Mx 2004 And Macromedia Director Mx (Charles River Media Game Development) .


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Learn what Advergames are, how to use them, and how to create your own! Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and theyire on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, youill want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email. The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there youill learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, youill learn about the business realities of Advergames through case studies with leading companies, including Blackdot, YaYa Media, Inc., and AGENCY.COM. This is the one resource you'll need to get started with Advergames, whether youire a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.

  • ISBN13: 9781584503163
  • Condition: Used - Very Good
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Author

Rod Afshar

Author

Cliff Jones

Author

Duke Banerjee

Binding

Paperback

Brand

Brand: Charles River Media

EAN

9781584503163

ISBN

1584503165

Label

Charles River Media

Manufacturer

Charles River Media

NumberOfPages

448

ProductGroup

Book

ProductTypeName

ABIS_BOOK

PublicationDate

2004-02-20

Publisher

Charles River Media

Studio

Charles River Media

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